The Symantec Cloud Campaign
leveraged YouTube, Facebook, Twitter and Google SEM to generate leads among an audience responsible for building and securing cloud computing environments. Through a 1-2 punch, Symantec delivered
informative online video commercials (via the platforms mentioned above) to drive prospects to download a critical white paper, which then created a series of activities/offers to determine lead
qualification. The campaign resulted in over 100,000 views and thousands of qualified leads.