• by OMMA Magazine Writers , August 22, 2011

Macy's enlisted Hearst Digital Media to help increase awareness of the fall men's INC Collection. They created a highly visual ad campaign that lived within editorial on sites. The campaign was integrated with Esquire Magazine's digital properties and even included sponsored Facebook posts by Esquire editors. The ctr was 6,000 times more than the industry average, and it was shared to Facebook 200 times.