• by OMMA Magazine Writers , August 22, 2011

For client Dunkin' Donuts, Studiocom created a truly unique promotion. To publicize the Unfreeze It: Mountain Dew Coolatta, they created a 30-day promotional window with no paid media support to drive awareness. There was also a Facebook application game that was so successful people had to sign up days in advance for a chance to play. The results speak for themselves: The program garnered over 130,000 entries in the game and over 44 million Facebook impressions.