• by OMMA Magazine Writers , August 22, 2011

The financial advisor, Euro RSCG Worldwide knew, is always on-the-go, and needs bite-sized information to help influence clients' investment decisions. For the campaign, therefore, the emails broke down hard concepts into easily translatable story lines. Meanwhile, a multimedia campaign introduced the rallying cry, "Globalize Your Thinking," while targeted banner ads asked provocative questions. QR codes led to mobile quizzes, and animated infographics brought key facts to life. As a result, 55 percent of advisors who saw the campaign said they were more likely to recommend Oppenheimer Funds global and international funds, while sales of those Oppenheimer funds are up 34 percent year-over-year.