Responsys worked with REI, an outdoor
gear and apparel retailer, to redesign their monthly newsletter with the goal of creating a flexible template to elevate REI's brand content and inspire subscribers to get outdoors. The animated
"hero" space created an engaging experience with rotating travel imagery, supported by tips, expert advice articles, local activity information, and user ratings and reviews. The newsletter
also supports other marketing channels with elements like a personalized link to the subscriber's preferred store and Facebook sharing functionality. Since rolling out the new layout, REI has
reported an increase in subscriber interaction and sales.