• by OMMA Magazine Writers , August 22, 2011

Getting parents to take time from their busy day to interact with ads isn't easy. Meebo created the "Load N' Go" game for Nissan and got parents to spend on average 55 seconds engaging with the ad, compared with an average rate of 17.5 seconds for auto-industry ads. The average engagement rate across was 1.14 percent, a 1.06 percent increase above the industry average of .08 percent for online ads in the sector. The average completion rate for the video was 59 percent, while the number of games completed averaged 49 percent. Interaction increased brand awareness.