For a takeover ad aimed at
driving tune-in for the third season premiere of FX's hit show, Sons of Anarchy, you might expect a motorcycle gang to come crashing through the page, engines roaring. Instead, Maude relied on
strong, simple imagery designed to connect with the series' core male audience. When the ad activates, A "Sons" branded Zippo lighter flicks open and realistic-looking flames consume the
page, revealing a photo of the show's characters hitting the open road. 'Nuff said.