• by OMMA Magazine Writers , August 22, 2011

They seem to go together - old-school physical media rentals and the almost old-school SMS marketing. It turns out, though, both still thrive as Redbox proved in this successful "10 Days of Deals" campaign. Mirroring their highly available and simple rental kiosks, Redbox offered an extremely simple and highly available SMS promotion to receive discounts by texting DEALS to 727272. By rewarding their loyal "Text Club" and reaching new customers, Redbox generated over 1.5 million texts from 400,000 unique people including more than 200,000 brand new subscribers.