• by OMMA Magazine Writers , August 22, 2011

Avatar Labs used rich media effectively both to tease new viewers and provide an experience beyond the trailer for presold fans of the fourth Pirates of the Caribbean. On the Yahoo home page, the tease began with the Yahoo logo changed to "Yo ho" and a skull moving across the page. For the Yahoo movies page, fittingly, the takeover was more detailed, with 3-D-like scenes playing. Fans could click on clips ranging from Jack Sparrow's pirate recruitment video to footage of Walt Disney introducing the original "Pirates" ride, the movie's precursor.