Facing
challenges to maintain traffic growth for its online editorial news sites, Optify helped tampabay.com increase organic search rankings by 22 percent, reaching more than 4 million monthly visitors. In
some key areas of the site, digital revenue rose as much as 35 percent, compared with the previous year. Keyword tools in Optify's suite enabled the St. Petersburg Times to create specific terms
and map them to keywords and Web site pages sharing similar topics such as health, sports or local events. The news site identified well- and poor-performing markets, allowing marketers to prioritize
SEO improvements and maintain an online destination for local news and events.