In an interesting use of social
media to display Dolby's strengths, this campaign demonstrates, rather than tells consumers about the power of sound. Adam West of Batman fame signed on to host a one-hour live event, the
"Dolby Update Theater," to demonstrate how Dolby makes any media experience - including Facebook - more intensely entertaining. Every member of Dolby's Facebook community had their
Facebook status update submitted for consideration. The best were read in a live event on the Dolby Update Theater Facebook tab. Banner ads promoting the event ran across blog networks three weeks
prior. Dolby's fan community rose 500 percent to 17,477. Wall activity on the Dolby Facebook page has increased 50 percent since the live event.