Isobar and Yahoo! Sports elevated
the idea of conversations in social media by creating a forum on Facebook where sports fans could settle arguments about a variety of topics. Yahoo! Sports wanted to boost its fan base on Facebook.
Banner ads promoting the app ran through select communities and blog networks supporting the campaign. Fans turned their arguments into cases - more than 1,000. People promoted their point of view on
Facebook, as votes got tallied from 16,000 monthly active users in 20 countries. Grudge Judge has become the second most visited Yahoo! Sports Facebook property, delivering 300,000 new fans even
before the site launched.