• by OMMA Magazine Writers , August 22, 2011

McCarthy, Mambro & Bertino created a Facebook application that allowed people to view eight Every Day Value subs and create their own using Subway's breads, vegetables and sauces after the brand realized it was missing an opportunity to connect with young adults. Fans named the subs and posted them to Facebook where visitors could view and vote on their favorite. Top subs were posted to the Subway FreshBuzz Web site. In six months, users created and shared 7,891 subs, which generated 3,433 votes. The application generated 89,000 page views and 21,000 visits. People spent more than 4 minutes on the site, twice as long as a typical Subway Web site visit. Facebook "likes" increased from about 500,000 to 8 million in a little over a year.