• by OMMA Magazine Writers , August 22, 2011

Hewlett-Packard demonstrated consumer recommendations can generate new followers on social media and more traffic to the Web site after launching a concept to source, display and communicate HP product on a company LinkedIn page. HP wanted to connect with professionals on LinkedIn to encourage other recommends of products and services. Although so simple, it worked. Within two weeks, HP earned 2,000 recommendations from professionals on the site. In turn, those recommendations generated more than 500,000 viral updates about HP products and services. By the end of December, HP had 2,900 recommendations and 20,000 new followers on the company page.