• by OMMA Magazine Writers , August 22, 2011

In building hype for its upcoming fourth season, HBO's True Blood played off of the show's rabid fanbase. What started with a #TBwithdrawal hashtag eventually grew to tbwithdrawal.com, which became the one-stop location for fans to "feed their addiction" as they waited for the new season. Tbwithdrawal.com, the tease campaign landing experience and tweet aggregator, received over 160,000 page views over the course of the campaign. The 24-hour Promoted Trend on May 31 garnered 94.8 million trend impressions, generated 26.6 thousand mentions of #trueblood and10.3 thousand mentions of #TBwithdrawal.