• by OMMA Magazine Writers , August 22, 2011

DeLonghi wanted to position its products as the perfect gift, as well as drive users in specific markets to in-store demos. JL360 worked with the RGM property, justluxe.com, to develop a program that could meet both needs. As a result, for the key 2010 holiday season, DeLonghi was the justluxe.com Gift Guide sponsor. The sponsorship offered users good value, strong content, and a sweepstakes that attracted about 10,000 contest entries. As the guide sponsor, DeLonghi was featured on the site's home page, as the primary advertiser on all Gift Guide pages, and as the first amongst the site's gift picks.