What do you do once
you have people emailing around their personalized serenading unicorn videos to one another and you've already tackled the likes of Michael Bolton covers? Juicy Fruit and Evolution Bureau branched
out with their equine friend, cannily giving fans ways to insert him into Facebook conversations with originals like the doo-wop "Please Take That Post Down" and another round of social
media-ready star-powered covers, like Aerosmith's "Angel" with Sarah Silverman.