Online Advertising Creativity / Video: Video Appearing in a Banner, Expandable Banner or Interstitial: Marcus Thomas LLC / Homax Products/Goo Gone / Hulu Video


Looking to stand out in the increasingly crowded flood of Hulu video interstitials, Marcus Thomas and Homax came up with a simple but clever spot to promote Goo Gone(R) that plays with context. A scrolling list tallies off all the usual things that Goo Gone(R) removes, but then when "Bad Acting" rolls by, the commercial jarringly stops and rewinds backs, grabbing the viewer's attention with the simple joke, adding: "We're working on that one."

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