• by OMMA Magazine Writers , August 22, 2011

The Radio City Christmas Spectacular has been "America's favorite holiday show" for over 75 years, but it was up to Situation Interactive to get people into the spirit in August. Tying-in with Madison Square Garden's Garden of Dreams nonprofit charity, they began call-outs on social media driving to a landing page, which included a ticker announcing their goal of collecting 1,000,000 kicks by August 30. The campaign invited audiences to virtually participate in a Christmas in August kickline. Fans were able to "kick" by being at one of the national live events and uploading a video, texting, kicking via Twitter and posting a status update, and using the Kicking Across America application on Facebook. On the day of the Christmas in August nationwide event, they then allowed for content to stream live from each event as people "kicked" from their home computers.