• by OMMA Magazine Writers , August 22, 2011

Brilliant is one way to describe the way VML turned an ordinary coupon for a Lobster & Seafood Salad Sub into an engaging experience. It set up a site where people could watch lobsters being added to a tank according to coupon downloads, Facebook "likes" and retweets. At the end of the promotion, four lobsters were returned to the Maine waters, 1.2 million views from ten countries had been recorded and the average viewer spent an astounding seven minutes watching the live stream.