• by OMMA Magazine Writers , August 22, 2011

Flu shots? Yuck. Better to have, say ... a flu spray. Via the campaign, "I Pick My Nose," MedImmune's friendly looking site sells the idea to kids and moms. Custom content from kids TV programmer Nickelodeon fostered easy association, and video content included a 60-second commercial and three stories about faux neighborhoods with flu issues. Nearly 260 million online impressions and 900,000 video views were generated - as well as kids owning up to doctors about picking their noses.