Commentary

Web Site Excellence / Retail: Bozell / Westlake Hardware / Westlake Hardware Website Redesign

ACE

On the home page of the new Westlake Hardware Web site, you won't see a picture of a hammer, a piece of sheet rock, ceiling fan, or a remodeled kitchen. Leave that to big-box operators like Home Depot or Lowe's. At this Midwest hardware chain, people and services are more important. Hundreds of how-to videos offer small project info and experts at the ready, meeting consumer needs. And if you want a hack saw, truck spark plug, or a bird feeder, you can find that as well.

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