Commentary

Web Site Excellence / Social Networking (Excluding Facebook, MySpace): BabyCenter / BabyCenter / BabyCenter Community

BabyCenter

Every day, hundreds of thousands of moms visited the BabyCenter Community seeking a trusted place to share parenting challenges, advice and wisdom. BabyCenter's stage-based focus connected parents in the exact same stage of pregnancy or parenthood to ensure they get the answers they need, when they need them. Unlike other social networks, BabyCenter Community was powerfully linked to BabyCenter's award-winning, personalized age- and stage-based content. This professionally created health- and development-focused information was approved by BabyCenter's Medical Advisory Board. The blend of expert content and mom-to-mom wisdom was a comprehensive experience moms couldn't find elsewhere on the Web.

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