• by OMMA Magazine Writers , August 22, 2011

Omnigon Communications' "Follow Me to the us Open" site for the U.S. Open played off a simple idea and leverages one of the most visible elements of the Open's experience: the concept of "making the draw," by creating a "social draw" that enabled an unlimited selection of participants who could earn points, and status, by engaging in the conversation around the campaign. Before the actual 2011 U.S. Open began, Omnigon seeded the top 128 in an actual bracket where they will face off against one another and win or lose based on their social media activity and enabling visitors to follow and scroll through the "river of news" around the 'Follow Me to the us Open' campaign. Participants also had a chance win a package of 2011 U.S. Open tickets, access to players, sponsor goodies and more.