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VivaKi Reactivates Ventures, Taps Razorfish's Hyder To Nurture Start-Ups

Publicis' VivaKi unit is re-accelerating its role in nurturing new media start-ups, naming Alyson Hyder as vice president of VivaKi Ventures, a role that has been vacant since Tim Hanlon left a year ago. Hyder, who joins from was vice president-digital media and marketing at Publicis' Razorfish unit, assumes VivaKi's ventures role from Sean Kegelman, who continues to lead partnerships for the VivaKi Nerve Center, and to whom Hyder reports. In an interview with Online Media Daily on Friday, Kegelman said Hyder would broaden the perspective of VivaKi's work with new media and data start-ups to strike early stage deals with companies that could represent competitive advantages for Publicis clients and/or strategic and capital investments for the agency holding company.

Read the whole story at <i>Online Media Daily</i> »

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