Saffron Road and Whole Foods are reaching out to U.S. Muslims through national and regional programs via blogs, contests, product giveaways, and charitable donations. Saffron Road began with Halal food expert, Yvonne Maffei of the blog "My Halal Kitchen." She wrote "Preparing for Ramadan" for Whole Foods' blog in late July, and people who posted comments were automatically entered for a chance to win one of five $100 Whole Foods gift cards.