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Converging SEO And Paid Search

How soon before marketers see the convergence of search engine optimization and paid search in ads? A Rimm Kaufman Group analyst has spotted Google testing the display of an "unusually" long line of copy at the bottom of paid-search ads. It appears that in this test, Google takes the text snippet from the company's landing page and includes it as an additional line of text for the paid-search ad.

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