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Advance Touchdown: NBC Sells Most Of Super Bowl Ad Inventory

  • Adweek, Tuesday, September 6, 2011 2:15 PM
NBC has sold most of its ad inventory for Super Bowl XLVI already, with perhaps six in-game slots remaining out of roughly 63 slots, five months before the Feb. 5 broadcast. The top price was $3.5 million a spot, more than Fox's $3 million a spot last year.

Auto companies led the pack of advertisers, all of whom have purchased deals including other NBC Sports TV offerings -- particularly the 17-day 2012 Summer Olympics.

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