Millennium Communications has developed a TV-led multimedia campaign to launch an innovative new product from New World Pasta's Ronzoni brand. Led by spot TV and incorporating print, FSI and online
platforms, the effort promotes Ronzoni Pasta Portions. The campaign, using the tagline "Re-Think Pasta," begins in mid-September in the New York market. Millennium is working with TargetCast Media in
New York for media planning and buying for Ronzoni.