- ClickZ, Tuesday, September 13, 2011 12:25 PM
Chris Copeland points to mobile data from Google to compare with a forthcoming study on the influence of search on purchase behavior and the influence of mobile on shopping decisions. Copeland reminds
us that this holiday season, consumers will search for ideas and not specific products or store locators. Keep in mind when optimizing mobile Web sites that consumer reviews and recommendations will
become more important than ever.
Read the whole story at ClickZ »
