• by Mark Walsh  @markfwal, September 21, 2011

Clicking ain't for kids, apparently. People 55 and older click on online ads more when compared to other age groups, according to the latest JustAsk! survey from audience research and measurement company Crowd Science.

The study found 76% of Baby Boomers had clicked on online ads during the preceding six months, compared to just 58% of 15 to 24 year-olds. However, the generations were joined in their annoyance with "being shown ads that don't apply to [them]," with nearly half of the younger (46%) and older (49%) age groups sharing that sentiment.

Among other findings:

-Just 6% of respondents would be willing to pay to use their favorite websites in exchange for eliminating ads.

-Two in three have clicked or acted on an ad in the past six months.

-College graduates (71%) are more likely than those with a high school education or less (59%) to have clicked on an ad.

- For people who don't click on ads, 21% say the main reason is because they fear getting a computer virus, and another 17% don't trust ads to be truthful.

Findings in this study were gathered from a random sample of 989 respondents between July 8 and August 3.