• New York Times, Monday, September 26, 2011 9:01 AM

The question first heard in a 1984 commercial starring a bellowing Clara Peller is back in TV and Web ads that began running on Sunday.

The fast food eatery wants to finally answer the query by declaring, "Here's the beef!" in a new line of Dave's Hot 'N Juicy Cheeseburgers, named after the Wendy's founder, R. David Thomas.

In a commercial that is to begin running next Monday, a young man (Reid Ewing of "Modern Family") born after the heyday of "Where's the beef?" learns what it means after he buys a vintage T-shirt bearing the phrase and walks around town wearing it. The spot ends with him outside a Wendy's restaurant looking at a "Here's the beef!" poster for the new Dave's cheeseburgers.

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