General Motors has appointed Paul Copses as the first U.S. VP of customer experience. Copses will lead efforts to win and keep customers for Chevrolet, Buick GMC and Cadillac. Copses, currently
executive director of GM's Customer Care and Aftersales division, will begin his new job Oct. 1, reporting to GM North America President Mark Reuss and regularly provide updates directly to GM
Chairman and CEO Dan Akerson.
Reuss said the new appointment was part of General Motors' drive to have every employee actively focused on attracting, retaining and delighting customers. GM
says Copses will lead a strategy development team and coordinate GM's customer relations activities including call centers, post-sale policies and dealer network customer care standards.