- Forbes, Wednesday, October 5, 2011 11:17 AM
Apple's "intelligent assistant," Siri -- and iCloud -- could give the company new revenue from advertising. Columnist Stephen Wunker says Siri could allow Apple do hyper-targeted advertising. Apple
would have unparalleled power due to both its data analytics and its ownership of the voice interface.
Like Android, Siri could make the device itself less relevant to consumers.
"Apple today may make two-third of the profits in the mobile handset industry, but Android has become a very credible challenger to the iPhone's market share," he writes. He argues Apple has a choice
to stay device focused or make cheaper devices and enable access to its services from any suitably powerful phone. Which could make it a much bigger player in emerging markets.
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