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Dog Food Ad For Dogs

Nestle has created a 23-second television ad that has high-pitched whistles that are meant to be heard only by dogs. "We wanted to create a TV commercial that our four-legged friends can enjoy ... but also allow the owner and dog to experience it together," said Nestlé's Anna Rabanus.

Animal behavior experts studied the sounds that would get a dog to watch TV. The ad is being shown in Austria. Studies have shown that pet owners are generous and that if a dog likes something, the owner likes it, too.

Read the whole story at The Washington Post »

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