Nestle has created a 23-second television ad that has high-pitched whistles that are meant to be heard only by dogs. "We wanted to create a TV commercial that our four-legged friends can enjoy ...
but also allow the owner and dog to experience it together," said Nestlé's Anna Rabanus.
Animal behavior experts studied the sounds that would get a dog to watch TV. The ad is
being shown in Austria. Studies have shown that pet owners are generous and that if a dog likes something, the owner likes it, too.
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