Contextual advertising firm Vibrant has a short list up of winners of its fourth annual Vibrant Awards, which awards top contextual advertising campaigns from global brands.
Industry
executives will be able to cast their own votes online until Oct. 27. On the list are Chrysler, Unilever, Crest, Sprint, Visa, Arm & Hammer and IBM.
“True contextual advertising is
about reaching a user with messaging that is relevant to what they are doing in that very moment, and it's prevalent in almost every digital media strategy. The
Vibrant Awards gives us an opportunity to showcase how brands are effectively using contextual and by sharing we are able to move the industry ahead,” says Lars Feely, Group Search
Director of Neo@Ogilvy, who is one of the judges for the awards.
advertisement
advertisement