San Francisco-based Virgin America has appointed Luanne Calvert as vice president of marketing where she will lead the airline’s brand and online marketing, in-flight content and loyalty teams. Calvert replaces Porter Gale who departed the Virgin earlier in 2011 to pursue other opportunities.
Calvert comes to Virgin America after leading digital marketing strategy as a consultant with Louis Vuitton Moët Hennessy’s Fendi and Moleskine brands in Italy. Prior to that, Calvert served as creative director at Google, where she managed the brand globally and developed campaigns to bring Google products directly to consumer and business audiences, including Google Checkout, Google Apps, iGoogle and Google Maps.
Before joining Google in 2006,
Calvert led her own marketing firm (Mixed Marketing, Inc.), with clients ranging from Calvin Klein Cosmetics to Netflix and eBay. From 1999 to 2002, she served as a director of marketing at Yahoo,
Inc. where she founded Yahoo's buzz marketing team. Earlier in her career, Calvert served as the vice president of marketing at Joe Boxer Apparel.--Tanya Irwin