Two billion of seven billion people around the world have digital devices that own and share content, says Karen Cahn, general manager of branded entertainment, AOL-Huffington Post Media
Group, during a keynote address at OMMA Video in San Francisco.
But by 2015, there will be 15 billion devices.
So Cahn says: "We better build stuff that is really good."
Mountains of data, however, are an obstacle to some of this, she says.