• by Erik Sass , Staff Writer @eriksass1, October 26, 2011

Nick Fuller is inquiring about the attitudes of our college panelists towards online video advertising, and the overall consensus is fairly negative: they don't like most ads, because they're boring and intrusive, and don't feel like they address them as actual individuals. "Really, really dumb ads" are poisonous to brand perception.  The panelists do acknowledge that there are some clever ads, and also add that they appreciate it when they can skip ads (or re-watch them if they're the rare awesome ones).