• by Erik Sass , Staff Writer, October 26, 2011

More of what I take to be bad news, or at least a wake-up call, for advertisers: the young college panelists are also criticizing ads that play on stereotyped and unrealistic images of success, and/or are "overwhelming" or "exhausting" because they are overstimulating sensory overloads. My takeaway from this: young viewers are increasingly alienated from the usual forms and methods employed by advertisers to reach older consumers.  This is probably nothing new, but represents a new iteration of the constant turnover in perceptions from generation to generation. Now sex, images of wealth, and bright colors and loud noises no longer work.  Who would have thought we'd ever get tired of them?