• by Erik Sass , Staff Writer, October 26, 2011

CBS Interactive isn't chomping at the bit to introduce an online paywall around CBS video content, according to Marc Debevoise, SVP and GM of CBS Interactive, who tells the audience at OMMA Video that digital ad sales are a more substantial (and important) revenue stream for CBS Interactive, and the company doesn't want to do anything that might risk a big dropoff in traffic.  It could happen someday, says Debevoise, but it doesn't sound like it's going to happen anytime soon.