Commentary

CBS To NBC: Your Online Video Originals Have Essentially Been Branded-Entertainment

Asked what he thinks about NBC’s decision to pull back on original online video production, CBS Interactive Senior Vice President-General Manager of Entertainment Marc DeBevoise said he didn’t think they were doing much original production in the first place.

He said it has basically been branded entertainment content.

“Everything they were doing had to be sold in advance add the content goes in a certain direction when that is the criteria,” he said.

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