Around the Net
Haggar Makes Comeback
- Advertising Age, Monday, October 31, 2011 9:41 AM
The 85-year-old men's clothing manufacturer Haggar, which made the term "slacks" current, has an ad campaign slated to roll out over the next several months. It also has an eco-friendly line of pants, "Life Khaki," that it is pitching to a younger consumer.
The ad campaign will sprawl across a range of media channels including outdoor, sports radio, print-to-display ads, email and Facebook. There is also a PR element and programs with JCPenney, Kohl's and Sears -- to revamp in-store displays.
