• ZDNet, Monday, November 14, 2011 3:36 PM

Sam Diaz reminds us not to forget about the power of open-Web search when it comes to a tool offered in Google+, the search engine's social network. Unlike Facebook, which Bing supports, Google+ offers its own engine to search the open Web and index the business pages directly in the query results of the top engine with about 65% of market share. Google allows searchers to find the brand in Google+ by typing in the plus signal and the company name through a tool called Direct Connect. Search remains an important tool for marketers, but consider the many other Google products that align with social that Facebook doesn't have.

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