• by Mark Walsh  @markfwal, November 17, 2011

Ad technology firm appssavvy Thursday rolled out the mobile SDK (software development kit) for its recently launched “adtivity” platform, which displays center-of-the-page ads meant to fit with a user’s online social activity from content-sharing to checking-in to playing a game. The new SDK will allow publishers to bring the same ad functionality to the iPhone and iPad as well as Android devices.

“Building on the launch of our adtivity platform and its success on the web, today’s Mobile SDK release is bringing to mobile app publishers the ability to deliver scalable, center-of-the-experience, display ads that move well beyond the tiny banner ads of today’s mobile web,” said appssavvy CEO Chris Cunningham, in a statement.

The large format ads, which include video and full-screen options, are designed to match the style of mobile apps in which they appear.