NBC Heavily Promotes NHL Black Friday Broadcast

  • November 22, 2011

NBC is pulling out all the stops in support of its inaugural NHL Black Friday broadcast, reports Adweek. The game will be promoted during Macy's Thanksgiving Day Parade. On Friday, the first Discover Thanksgiving Showdown will mark the earliest national NHL broadcast in more than 20 years. The Boston Bruins host the Detroit Red Wings. Discover Financial Services re-upped its sponsorship agreement with the NHL, signing a five-year deal. Discover has launched two new ads featuring a player who will take the ice in Friday’s broadcast.

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