Around the Net
Sitelink Tips To Increase CTRs
- PPC Hero, Tuesday, December 6, 2011 12:09 PM
Felicia Coover calls Sitelink extensions one of the "easiest and best options" in Google AdWords to increase a Web site's click-through rate (CTR) because it helps searchers find the correct content in one click. Coover covers the basics, from defining Sitelinks to suggesting the best way to use them. She writes that regardless of the budget on the campaign, CTRs can rise "fairly high" -- and the cost per click for the Sitelink can come in below typical costs for the average campaign.
