• by David Goetzl  @dgoetzl, December 6, 2011

Dave Hendricks, COO of LiveIntent, says each time publishers send out email they lose money. So, his company has built a platform allowing them to run revenue-producing display ads inside them.

As email has progressed “the publisher kind of got stiffed in all of this,” which is surprising because in theory their content is more compelling than sales pitches.