What would a panel be like without the "what keeps you up at night" question? Still, it can produce valuable insight.
On a "21st Century Marketing Intelligence" panel, it was interesting
that one panelist has the cash to hire more, while two others need to find more money for innovation.
“It's always a resource battle,” said Cassie Lancellotti-Young, a vice
president at Savored, at the Email Insider Summit.
Also, she said she's concerned about silos, where different departments are on different pages as far as helping propel marketing. “The
ability to loop in engineers and product folks into that conversation gets things further down the pipeline,” she said.
Also referencing finding resources, Savings.com's Jacob Shin said
CEOs aren't necessarily interested in building data warehouses and similar expsneive initiatives.
“They just want results,” he said.
And yet, Marketfish's David
Fowler said that as a vendor: "Our obvious concern right now is hiring.”
But, he said that clients also have financial and time restrictions.
“They want to do stuff on the
email front, but they really don’t have the resources or the priority to do that,” he said.
Marketfish has taken to sending staffers to client offices to help move things
along.