• by David Goetzl  @dgoetzl, December 7, 2011

Jeanette Gibson, a Cisco social media executive, said with the company's marketing "content is king" and over the next three years she says: "It's all about mobile and video."

There is an increasing need to engage customers with video, she said. In fact with the Cisco blogs, engagement has been five times stronger for video blogging than text.

Cisco is trying to train more people internally to think about the potential of video.